Favorite PVs: As For One Day

What with me being flat broke at the moment, and with no cash to spare for H!P related goods, added with the current lack of news.... I decided to do a couple features on my favorite H!P PVs.

First up is one of my all time favorites, Morning Musume's As For One Day.

In all honesty, it was the viewing of the PV itself that introduced me to the song, and I was immediately blown away by it. I think I watched it four times in a row and almost made myself late for work because of it. Something about the video, and the song, really struck a chord. I think it was the first Morning Musume song I heard that wasn't like The Peace, Happy Summer Wedding, or Koi no Dance Site. It had a somber element to it and a much heavier and powerful beat. I am a sucker for the songs with the heavier beats, such as Osaka koi no uta, Do It! Now and The Manpower!. (Expect to see features on those videos to come). It was also the first Momusu song that had me humming it and trying to attempt the cool head dip thing during the "As For One Day" line.

I never get tired of watching the PV. Something about the lighting, water and breeze effects give it an entirely clean feeling. Like spring rain. Somehow, it's like a breath of fresh air. Watching it now, a few years after discovering Momusu, I realize all the members in the song who aren't present in Morning Musume anymore. A few I didn't realize I'd miss until my fandom really hit it's stride, which is a shame.

This year I'm hoping Tsunku will release a new Momusu single with a powerful beat behind it. The singles for 2006, while good, were light-hearted in fare, and I look forward to something with a little more oomph!